RateGain, awarded India’s Most Innovative Startup for 2020 by the Economic Times, is a leading provider of AI-powered SaaS products, that works with every leading travel and hospitality company in the world to help them make more revenue.
Recognized as one of the fastest growing tech companies five times by Deloitte, RateGain is trusted by 25 out of the top 30 OTAs , world’s fastest-growing airlines, 23 of the top 30 hotel chains, tour operators and wholesalers, all top car rental companies, largest cruise lines, and the largest travel management companies
Founded in 2004, Today RateGain impacts travel bookings worth $13 Billion and processes over 250 Billion transactions every year with clients in over 110+ countries
For more information, visit www.rategain.com
Campaign Setup and Implementation:
Set up and configure ad tags, creative assets, targeting parameters, and tracking pixels according to campaign specifications.
Collaborate with the customer creative team to ensure that ad creatives comply with industry standards, platform guidelines, and client requirements.
Perform quality assurance checks to ensure the accurate rendering and functionality of ads across different devices and platforms.
Implement ad creatives, including images, videos, and interactive elements, to engage the target audience effectively as per customer requirements.
Implement accurate audience targeting based on demographics, interests, behaviors, and remarketing strategies.
Implement Adara and 3rd party tags and tracking to enable real time reporting on performance KPIs.
Tracking and processing daily reports provided by the customer in timely fashion
Bachelor's degree in marketing, advertising, communications, or a related field (or equivalent work experience).
Proven experience in digital advertising operations, ad trafficking, or campaign management.
Familiarity with ad management systems such as Google Ad Manager, DoubleClick, or Trade Desk, DV360 or similar platforms.
Strong technical skills with the ability to troubleshoot and resolve issues related to ad serving, tagging, and creative implementation.
Proficiency in HTML, CSS, JavaScript, and ad tagging methodologies.
Analytical mindset with the ability to interpret campaign data, identify trends, and provide actionable insights.
Excellent attention to detail and organizational skills to manage multiple campaigns simultaneously.
Strong communication and interpersonal skills to collaborate effectively with cross-functional teams and external stakeholders.
Ability to work under pressure, meet tight deadlines, and adapt to changing priorities in a fast-paced advertising environment.
Familiarity with programmatic advertising, ad exchanges, and digital advertising technologies is a plus.