About The role
1. Campaign Setup:
· Validate campaign configurations and setup against customer’s goals before launching the campaigns.
2. Strategy Development:
· Collaborate with Adara customers and Account Managers to define display campaign objectives, target audience, and key performance indicators (KPIs).
· Conduct market research and competitor analysis to identify opportunities and develop effective campaign strategies.
3. Performance Monitoring and Reporting:
· Track key metrics, such as impressions, clicks, click-through rates (CTR), conversion rates, and return on ad spend (ROAS) as per customer needs
· Analyze campaign data to identify trends, insights, and areas for improvement.
· Prepare regular performance reports and present findings to stakeholders, highlighting successes, challenges, and recommendations.
· Provide actionable insights and recommendations to enhance campaign effectiveness and achieve campaign goals.
· Ensure that the campaigns are executed and optimized for budget delivery, performance and Adara margins.
4. Collaboration and Communication:
· Coordinate with external vendors or agencies for ad production and media placements, if required.
· Collaborate with data analytics teams to leverage audience insights and optimize targeting strategies.
· Communicate effectively with internal and external stakeholders to align campaign objectives, priorities, and timelines.
5. Client Engagement and Reporting: Ensure timely provision of reporting, insights and strategy communication to client on a regular basis to show case Adara performance and getting feedback on strategy recommendations.
· Bachelor's degree in marketing, advertising, communications, or a related field (or equivalent work experience).
· Proven experience in managing display advertising campaigns, preferably in an agency or digital marketing environment.
· Proficiency in using ad platforms such as Google Ads, social media advertising platforms, and programmatic advertising platforms (TTD, DV360, FB etc)
· Solid understanding of display advertising metrics, ad targeting, remarketing, and campaign optimization techniques.
· Analytical mindset with the ability to interpret campaign data and derive actionable insights.
· Strong communication and presentation skills to convey campaign performance and recommendations effectively.
· Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
· Familiarity with HTML, CSS, and design principles is a plus.
· Certifications in Google Ads or other relevant digital advertising platforms are advantageous